Brand & Interesting Facts
06/11/2024
Around 100 creative minds shape TOTO’s design. For the first time, the design team in Japan has provided insights into their internal design process with the new NEOREST WX. About the level of perfection, the relationship between design and technology, and how significant “design reviews” and “interdisciplinary teams” are at TOTO.
27/11/2024
TOTO will showcase its world famous WASHLET within a specially designed 45 sq metre stand created by world class architects Squire & Partners. Incorporated into the design, is a foyer reception, a sensory zone and Tea House. The experiential area takes you on a journey into a shadowy space illuminated only by the glow of the WASHLET. The exhibition is inspired by the essay In Praise of Shadows published in 1933 and written by Junichirō Tanizaki. Over 90 years since its original publication and many reprints later this book has become standard reading for many architects.
15/11/2023
We’ve all heard that happiness is enjoying the little things in life. This saying takes on a whole new meaning in the new film from Wim Wenders, called "Perfect Days”. Find out why TOTO makes an appearance in this movie.
17/12/2024
The Tokyo Toilet Project is a project initiated by the Nippon Foundation designed to counter people’s negative perceptions of public toilets. The 17 public toilets created over the course of the project are small architectural works of art equipped with TOTO products. Let’s take a closer look at three of these unique public toilets.
01/09/2024
When it comes to extraordinary craftsmanship and the unwavering pursuit of perfection, there’s no country on earth that can really compete with Japan. Japanese products have a global reputation for quality, exquisite attention to detail, unique design and the clever fusion of tradition and innovation. From traditional arts like kabuki and tea ceremonies to modern wonders like the Shinkansen high-speed train network and state-of-the-art electronics – all of these reflect a cultural ethos that highly values excellence and precision.
24/07/2024
People say all sorts of things about WASHLET®. Like “shower toilets aren’t hygienic” or “WASHLET® is expensive to maintain”. We’d like to clear up the five most common myths and correct these misconceptions once and for all.
20/03/2024
People tend to strive for perfection – but this often includes pointing out other people’s inaccuracies and justifying one’s own mistakes. It’s different in Japan. People see perfection as a process, not a result. This powerful idea is expressed in the concept of “kaizen”.
25/10/2023
TOTO showed their true colours as a pioneer in innovative concepts and products for public toilets in their collaboration on the unique Nippon Foundation project, the TOKYO TOILET PROJECT. Find out more about Nippon Foundation’s THE TOKYO TOILET project and the role TOTO and WASHLET® play in it.
17/01/2024
The standards of hygiene in Japan are especially high – and these come from the country’s strong distinctive culture of bathing and cleanliness. But this isn’t the only reason. Omotenashi, another essential part of Japanese culture, is just as important.
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