Print Logo

Comunicati stampa

Qui trovate i comunicati stampa sui prodotti, le innovazioni e le tecnologie di ultima generazione che abbiamo introdotto nel settore dei sanitari e su TOTO, il produttore di sanitari leader in Giappone, che opera in tutto il mondo.

TOTO marks 60 million WASHLET models sold world-wide

In 2022, the Japanese bathroom supplier was able to break the 60 million mark. Since its market launch in 1980, the number of WASHLET models sold around the world has grown faster and faster.
  • The chart shows the increasing sales figures of the TOTO WASHLET since its launch in June 1980 to August 2022, with the number of units sold reaching milestones from 1 million in November 1987 to 60 million in August 2022. Each milestone is represented by a bar graph showing how many years and months have passed since launch until the respective sales figure was reached, with the time to reach each sales mark decreasing over time, indicating increasing distribution and popularity of the product.
  • The image shows a world map with bar charts depicting the growth in sales of TOTO WASHLETs in different regions worldwide between 2015 and 2021. It can be seen that sales figures have increased in all regions, with China (mainland) showing the highest growth, followed by the Americas and Asia & Oceania, while Europe shows the lowest growth.
  • The picture shows a bathroom with a modern, wall-hung toilet in front of a wall with marble tiles; next to it is a glass wall that presumably belongs to a shower cubicle. On the right is a built-in wall shelf with candles, and the entire scene exudes a calm and elegant atmosphere thanks to the harmonious choice of colors and design.
  • The photo shows two identical, modern, wall-hung toilets next to each other against a white background. The simple design emphasizes the clean lines and slim silhouette of the sanitary ware.
  • The picture shows a close-up of a modern, wall-hung TOTO WASHLET with an open seat cover and integrated bidet function, visible through the nozzle embedded in the seat. The toilet stands next to a window with a view of green plants, suggesting a bathroom with natural light and a view of the outside.
Sales growth since product launch in 1980, cumulated values The greatest potential for development for TOTO lies outside Japan, as shown by the company’s very dynamic growth in various regions around the world. WASHLET is the flagship product in TOTO’s portfolio. Since its introduction to the European market in 2009, the company has established an extensive range of products in all price categories specifically for this region. Photo: TOTO TOTO’s wealth of expertise is found in the graceful RW WASHLET and its angular counterpart, SW. All of the findings and experience from over 40 years of WASHLET production and over 60 million units sold led to the development of the RW and SW models, which are part of TOTO’s Prime Edition Collection. Both models received the iF Design Award 2020. Photo: TOTO A close-up view of TOTO‘s WASHLET (RW model). One special feature that all of the Japanese sanitary expert’s bidet toilets have in common is the wand jet. It is situated above the ceramic bowl to effectively keep it clean. Once used, the wand jet disappears behind a protective flap. Photo: TOTO

Always faster, always better: In the 1980s, TOTO started selling WASHLET – their innovative bidet toilet – in markets around the world, starting with Japan and then moving abroad. This year, the Japanese sanitary experts marked 60 million WASHLET models sold world-wide since the market launch in 1980. The major leap from 50 million to 60 million happened in just three years. It’s quite remarkable when one considers that it took 18 years – from 1980 to 1998 – to sell the first 10 million units. According to the latest figures, the Japanese bidet toilets are selling faster and faster each year.


From Japan to the rest of the world: In 1980, Japanese sanitary specialist TOTO introduced the innovative and little-known toilet with the bidet feature – and in 2022, the company is celebrating 60 million models sold. A look back in time shows how this process has accelerated over the years: It took seven years from the market launch to reach the one million mark, and another 11 years to overcome the 10-million-unit hurdle. The leap from 50 to 60 million happened in just three years – from 2019 to 2022.


Introducing a new way of using the toilet

According to TOTO LTD. President Noriaki Kiyota, TOTO expanded its activities abroad in 1982 to “show the world a new way of using the toilet”. In the late 1980s, the company started selling WASHLET successfully in the United States. TOTO expanded to the European market in 2009. Today, TOTO is available in 18 countries throughout various regions of the world.


WASHLET models are found all over Japan – TOTO’s “showroom for the world”

TOTO is the clear market leader in Japan, where over 80% of homes have bidet toilets – the majority of which are TOTO WASHLET models. Using bidet toilets is part of everyday life in Japan. WASHLET models are found in most public restrooms, commercial facilities, airports and modes of public transport, including airplanes and high-speed trains. Bidet toilets are also standard in Japanese hotels, offices, schools and health care facilities.


Higher standard of hygiene world-wide

According to TOTO’s latest figures, the number of WASHLET models purchased in Japan increased by a factor of 1.2 – and the number of exported models grew fivefold.

While WASHLET is well-established throughout most of Japan, TOTO has seen rapidly growing demand in North America, Europe and China. The company estimates that this development is partly due to the pandemic, which has raised standards of hygiene in countries outside of Japan.


High quality and service “Made in Japan”

WASHLET is gaining ground in Europe as well. In the last several years, WASHLET has become increasingly popular in upscale hotels and private homes. Since its European market launch in 2009, the Japanese sanitary experts have developed an extensive product range in all price categories specifically for this region – but with the same high standards of quality and innovative hygiene and comfort technologies found the world over. The high quality and discerning service philosophy people associate with products “Made in Japan” helps foster trust in WASHLET, which stands out among competitors thanks to sophisticated technologies unique to TOTO.


Data di pubblicazione

Contatto per la stampa

TOTO Europe GmbH
Contact TOTO Europe
Anja Giersiepen

Sempre informati in tempo reale

Sei un redattore o un giornalista? Registrati nella nostra mailing list riservata alla stampa, riceverai automaticamente le ultimissime informazioni sulle novità riguardanti TOTO e i nostri prodotti.

*campi obbligatori

Prova il WASHLET® dal vivo

Con la funzione WASHLET®-Finder potete incontrare un luogo accessibile al pubblico vicino a voi, dove provare il WASHLET®, per sperimentare e apprezzare in prima persona i vantaggi, le funzioni e il design unico nel suo genere del WASHLET®, il vaso con bidet integrato originale che viene dal Giappone.

Trova WASHLET® da testare nelle tue vicinanze