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TOTO Design Philosophy

 

Understated Presence

 

Our wish is to provide,

as an integral part of everyday life, enrichment to every person.

Our goal is to design products

with integrity and longevity,

to which people form an attachment over time.

 

Weaving together spaces that are beautiful and comfortable,

and experiences that are pleasant.

 

This is the TOTO design.

 

Users play the leading role and design plays a supporting role.
This is our concept of “Understated Presence.”

 

 

Design should not be so assertive that it interferes with the user's uniqueness of home and lifestyle.
The essence of “ Understated Presence ” is our concept of users in the leading role,
with design playing a supporting role. We are committed to designing products that can be used comfortably every day, in consideration of our users and their lifestyles.

Episodes that unravel Understated Presence

 

 

A beauty that resides in easy-to-use tools

Many excellent tools have supported our lives since ancient times.
Those tools are easily used without conscious thought
and have an unobtrusive beauty that becomes a part of daily life
through the graceful form of their use.
This is a concept that we value and pursue when designing our products.

 

 

 

 

Consider the rice bowl. Its base makes it easy to hold without burning your hand. It also naturally makes the way you hold it beautiful

This is a traditional iron kettle. The pattern on the surface increases the surface area to improve heat retention, but it is also decorative and pleasing to the eye.

A Japanese kitchen knife looks simple, but its form is necessary to enhance the knife's sharpness and to best match certain ingredients and cooking styles.
The more you use it, the better it fits your hand, creating a feeling of attachment.

Designs that harmonize with
and complement your home

 

Living spaces are decorated and finished by the people who live there according to their own tastes.
We want our products, which constitute spaces
as a construction material, to be designed to complement, not hinder,
the daily lives of many kinds of people.

 

As construction materials, our products enhance unique lifestyles while harmonizing with the space surrounded by users' favorite furniture, accessories, plants, and other items.

We provide environments that facilitate and enhance our users' unique decorations and arrangements.

Our designs allow the feeling that gently blends with a richness of time with seasonal decorations of flowers, plants, and trees.

The three design elements

 

The three design elements that realize “Understated Presence”

Products created under the TOTO design philosophy have won prestigious international design awards.

 

Award Winning Products

iF DESIGN AWARD logo

iF Design Award

 

An internationally renowned design award since 1953. Held at Design Zentrum Nordrhein Westfalen in Essen, Germany. Products that have been strictly examined and recognized by design experts against standards of innovativeness, functionality, quality, and so forth.

2023

NEOREST® WX
NEOREST® WX

Product details

2021

Vessel CE round
Vessel CE
round

Product details
Flotation tub, round, freestanding
Flotation tub
round, freestanding

Product details
Vessel CE square
Vessel CE
square

Product details
Flotation tub, square, freestanding
Flotation tub
square, freestanding

Product details

2020

WASHLET® RW
WASHLET® RW

Product details
WASHLET® SW
WASHLET® SW

Product details
Wall hung toilet SP WASHLET® SX
WASHLET® SX with WC SP
wall-hung

Product details

2019

WASHLET® RX with WC RP wall-hung
WASHLET® RX with WC RP
wall-hung

Product details

2018

Furniture Washbasin LF 500 mm
Furniture Washbasin LF
500 mm

Product details
Furniture Washbasin LF 600 mm
Furniture Washbasin LF
600 mm

Product details

2017

Vessel TL round, 400 mm
Vessel TL
round, 400 mm

Product details
Vessel TL round, 600 mm
Vessel TL
round, 600 mm

Product details
Vessel TR square, 600 mm
Vessel TR
square, 600 mm

Product details

iF Gold Award

 

Awarded to especially exceptional products among iF awardees, with a less than 2% chance of winning.

2017

Vessel TL round, 400 mm
Vessel TL
round, 400 mm

Product details
Vessel TL round, 600 mm
Vessel TL
round, 600 mm

Product details

reddot Design Award 

 

An internationally renowned design award since 1955. Held at Design Zentrum Nordrhein Westfalen in Essen, Germany. Products that have been strictly examined and recognized by design experts against standards of innovativeness, functionality, quality, and so forth.

2023

NEOREST® WX
NEOREST® WX

Product details

2021

Autofaucet square
Autofaucet
square

Product details
Autofaucet round
Autofaucet
round

Product details

2020

Vessel TA asymmetrical
Vessel TA
asymmetrical

Product details
Floatation tub freestanding
Floatation tub
freestanding

Product details

Green Good Design Award

 

Hosted by American Chicago Athenaeon architectural design and European architecture Design City Research Center in Ireland. A global environmental award that began in 2009 with the aim of reforming awareness through sustainable design.

2023

NEOREST® WX
NEOREST® WX

Product details

2021

Autofaucet square
Autofaucet
square

Product details