TOTO Design Philosophy
Understated Presence
Our wish is to provide,
as an integral part of everyday life, enrichment to every person.
Our goal is to design products
with integrity and longevity,
to which people form an attachment over time.
Weaving together spaces that are beautiful and comfortable,
and experiences that are pleasant.
This is the TOTO design.
Users play the leading role and design plays a supporting role.
This is our concept of “Understated Presence.”
Design should not be so assertive that it interferes with the user's uniqueness of home and lifestyle.
The essence of “ Understated Presence ” is our concept of users in the leading role,
with design playing a supporting role. We are committed to designing products that can be used comfortably every day, in consideration of our users and their lifestyles.
Episodes that unravel Understated Presence
Consider the rice bowl. Its base makes it easy to hold without burning your hand. It also naturally makes the way you hold it beautiful
This is a traditional iron kettle. The pattern on the surface increases the surface area to improve heat retention, but it is also decorative and pleasing to the eye.
A Japanese kitchen knife looks simple, but its form is necessary to enhance the knife's sharpness and to best match certain ingredients and cooking styles.
The more you use it, the better it fits your hand, creating a feeling of attachment.
As construction materials, our products enhance unique lifestyles while harmonizing with the space surrounded by users' favorite furniture, accessories, plants, and other items.
We provide environments that facilitate and enhance our users' unique decorations and arrangements.
Our designs allow the feeling that gently blends with a richness of time with seasonal decorations of flowers, plants, and trees.
The three design elements
The three design elements that realize “Understated Presence”
Products created under the TOTO design philosophy have won prestigious international design awards.
Award Winning Products
iF Design Award
An internationally renowned design award since 1953. Held at Design Zentrum Nordrhein Westfalen in Essen, Germany. Products that have been strictly examined and recognized by design experts against standards of innovativeness, functionality, quality, and so forth.
2023
2021
2020
2019
2018
2017
iF Gold Award
Awarded to especially exceptional products among iF awardees, with a less than 2% chance of winning.
2017
reddot Design Award
An internationally renowned design award since 1955. Held at Design Zentrum Nordrhein Westfalen in Essen, Germany. Products that have been strictly examined and recognized by design experts against standards of innovativeness, functionality, quality, and so forth.
2023
2021
2020
Green Good Design Award
Hosted by American Chicago Athenaeon architectural design and European architecture Design City Research Center in Ireland. A global environmental award that began in 2009 with the aim of reforming awareness through sustainable design.
Gentle to people
“A part of everyday life”
“Offers peace of mind”
“Gentle to the human body”
Our designs allow unconscious use with comfortable movements and postures.
They are beautifully designed to provide comfortable daily experiences.
NEOREST® WX
Toilet seats directly touch the skin, so we design them to be easy to sit on and clean to allow comfortable use every day. The toilet seat has a curved form we have researched and developed to lead users to a posture that facilitates toilet use.FLOTATION TUB
This is a new bathtub concept, one that allows relaxation of body and mind while being immersed in a sense of floating. We have scientifically deliveres a relaxing form that maintains posture and stabilizes the center of gravity in a lay-down bathing style, creating a gentle design that envelops the user.Comfortable
“Harmonizes with space”
“Pleasant interface between people and objects”
“Beautiful appliance”
We create spaces that blend by eliminating unnecessary elements and allowing room for residents to create arrangements. Through design, we create forms that blend with architectural spaces, touch the human body, and feel comfortable.
Washbasin TA
The asymmetrical form is inspired by uneven and gently fluctuating shapes existingin the natural world. It creates fortuitousaccents that change their impression depending on the angle from which they are viewed in everyday settings.WASHLET® RW
While controlling the inflection of straight lines and curves, the design realizes both harmony with the architectural space and a graceful character. The design subtly adds accents and allows for interior coordination.Sincere on Beauty
“Users find it pleasurable”
“Retains beauty over time”
“Creating a sustainable future”
Our designs retain their freshness even after years and do not stress users.
We aim to create designs that many people will become attached to.
We also emphasize maintainability and sustainability in our manufacturing.
Touchless faucet TLE26 series
We designed this faucet with a sensor hidden at its tip to allow intuitive use without compromising its appearance. It has a self-powering function, and many comfortfunctions are unobtrusively integrated in an extremely simple design.WASHLET®
This product is used every day, so we designed it with minimal height differences and gaps for easy cleaning with a quick wipe