Our wish is to provide,
as an integral part of everyday life, enrichment to every person.
Our goal is to design products
with integrity and longevity,
to which people form an attachment over time.
Weaving together spaces that are beautiful and comfortable,
and experiences that are pleasant.
This is the TOTO design.
Design should not be so assertive that it interferes with the user's uniqueness of home and lifestyle. The essence of “ Understated Presence ” is our concept of users in the leading role, with design playing a supporting role. We are committed to designing products that can be used comfortably every day, in consideration of our users and their lifestyles.
Many excellent tools have supported our lives since ancient times. Those tools are easily used without conscious thought and have an unobtrusive beauty that becomes a part of daily life through the graceful form of their use. This is a concept that we value and pursue when designing our products.
Consider the rice bowl. Its base makes it easy to hold without burning your hand. It also naturally makes the way you hold it beautiful
This is a traditional iron kettle. The pattern on the surface increases the surface area to improve heat retention, but it is also decorative and pleasing to the eye.
A Japanese kitchen knife looks simple, but its form is necessary to enhance the knife's sharpness and to best match certain ingredients and cooking styles. The more you use it, the better it fits your hand, creating a feeling of attachment.
Living spaces are decorated and finished by the people who live there according to their own tastes. We want our products, which constitute spaces as a construction material, to be designed to complement, not hinder, the daily lives of many kinds of people.
As construction materials, our products enhance unique lifestyles while harmonizing with the space surrounded by users' favorite furniture, accessories, plants, and other items.
We provide environments that facilitate and enhance our users' unique decorations and arrangements.
Our designs allow the feeling that gently blends with a richness of time with seasonal decorations of flowers, plants, and trees.
The three design elements that realize “Understated Presence”
Our designs allow unconscious use with comfortable movements and postures. They are beautifully designed to provide comfortable daily experiences.
We create spaces that blend by eliminating unnecessary elements and allowing room for residents to create arrangements. Through design, we create forms that blend with architectural spaces, touch the human body, and feel comfortable.
Our designs retain their freshness even after years and do not stress users. We aim to create designs that many people will become attached to. We also emphasize maintainability and sustainability in our manufacturing.
Products created under the TOTO design philosophy have won prestigious international design awards.
An internationally renowned design award since 1953. Held at Design Zentrum Nordrhein Westfalen in Essen, Germany. Products that have been strictly examined and recognized by design experts against standards of innovativeness, functionality, quality, and so forth.
Awarded to especially exceptional products among iF awardees, with a less than 2% chance of winning.
An internationally renowned design award since 1955. Held at Design Zentrum Nordrhein Westfalen in Essen, Germany. Products that have been strictly examined and recognized by design experts against standards of innovativeness, functionality, quality, and so forth.
Hosted by American Chicago Athenaeon architectural design and European architecture Design City Research Center in Ireland. A global environmental award that began in 2009 with the aim of reforming awareness through sustainable design.
