Brand Purpose

play movie

Create an enriched and more comfortable
lifestyle and culture

scroll
x close

As We Have Been, As We Will Be

“Providing a healthy and civilized way of life”—This was the vision of our founder, and it has been continuously passed on to each of our employees as the TOTO Group Corporate Philosophy.
This vision has lasted over a century and serves as the center of the TOTO Group’s management and the touchstone for our craftsmanship and sales activities.
We will work to ensure this vision gets passed along to future generations by delivering safe and reliable TOTO-brand products and services to customers around the world. In doing so, we will “create an enriched and more comfortable lifestyle and culture built on our plumbing products.” This is a key facet of the TOTO Group Corporate Philosophy.

MESSAGE FROM THE PRESIDENT

Keep gaining TOTO fans around the world

Keep Gaining TOTO Fans around the World

 

TOTO’s first president, Kazuchika Okura, wrote a letter to his successor, Saburo Momoki. The words contained in that letter have been treasured by the TOTO Group ever since as the Words of Our Founder. These words express the idea that “kindness must always come first” and state that our goal should be to provide good products and satisfy the customer and, by accomplishing that, profit and compensation willfollow. The Words of Our Founder are positioned at the center of the Group’s management and represent our unchangingvision. My duty is to ensure that this vision, which has been cherished by each president before me, is passed down to the next generation.

 

We have found ourselves in a period of dramatic change and uncertainty in recent years that has included the COVID-19 pandemic, frequent natural disasters, changes to the international situation, and the progression digital technologies. Under these circumstances, we are faced with the fundamental question of “what is the purpose of TOTO Group’ existence as a company?” As the TOTO Group heads into the future, the answer to how we can be useful to people and
society comes back to the Words of Our Founder. Our purpose is to create enriched and comfortable lifestyles for customers around the world. The world is always undergoing change. And, if during this change we ever find ourselves unsure about something, the Words of Our Founder and our Corporate Philosophy lay out everything that we need to continue to value as we go forward.

President,
Representative Director
X CLOSE

STRATEGY

New Shared Value Creation Strategy TOTO WILL2030

The TOTO Group formulated the New Shared Value Creation Strategy TOTO WILL2030 with a focus on achieving a carbon-neutral and sustainable society by 2050, and aims to realize a sustainable society and achieve clean, comfortable, and healthy lifestyles by 2030.
With the important material issues of Cleanliness and Comfort, Environment, and Relationships, we are making efforts to integrate TOTO Global Environmental Vision into management, aiming to create an enriched and comfortable future society that has no impact on the global environment and to achieve economic growth. As a result of these efforts, we will contribute to the SDGs through WILL2030.

Water, Earth & a better Tomorrow

At TOTO, we're committed to improving life and the environment for a thriving future. Our production processes and products save water and energy, while reducing impact on the environment. We provide cleanliness and comfort while building relationships that enrich life. Water, Earth & a better Tomorrow All our group companies are dedicated to building a healthier and more sustainable tomorrow.

SUSTAINABLE PRODUCTS

Sustainable Products That Balance Cleanliness, Comfort, and the Environment

Over the last 100 years, TOTO has provided products that bring cleanliness and comfort, as well as
eco-friendly products. Under WILL2030, we defined products that realize both of these requirements as sustainable products. By popularizing sustainable products around the world, we will contribute to realizing an enriched and comfortable society that is environmentally friendly.

Cleanliness and comfort/ Health products
CleanComfort
DesignUniversal Design
Healthy

Sustainable Products

Environmental products
Water savingHot water saving
Electricity savingReducing CO2 emissions
Energy saving

Examples of Applicable Products

Housing Equipment
Toilets
Clean
(RIMLESS,TORNADO FLUSH,CEFIONTEXT)
Electricity saving
(R4.8l and lower)
Bathrooms
Clean
(EWATER+)
Energy saving
(MAHOBIN heat-retaining bathtubes)
Comfort
Design
Hot water saving
WASHLETS™
Clean
(EWATER+)
Electricity saving
Bathroom vanity units
Clean
(EWATER+)
Design
Hot water saving
(Eco Single)
Modular kitchens
Clean
(EWATER+)
Design
Hot water saving
(Eco Single)
Public
Toilets
Clean
Water saving
(6l and lower)
WASHLETS™
Clean
Electricity saving
Auto Flush Valve
Clean
(TOUCHLESS)
Water saving
Urinals
Clean
(EWATER+,TOUCHLESS)
Water saving
Auto Faucets
Clean
(EWATER+,TOUCHLESS)
Water saving
IoT Support
Comfort
Universal Design
Water saving
(Main Function in Brackets)

*Product availability will depend on the regional market

We aim for sustainable products to make up 78% of our product composition.

Sustainable Products are unique to TOTO, balancing cleanliness, comfort and the environment.
In fiscal 2020, sustainable products made up 69% of our product composition (Japan: 74%,
Overseas: 56%). We aim to achieve 73% (Japan: 80%, Overseas: 61%) by fiscal 2023 and 78% (Japan: 85%, Overseas: 70%) by fiscal 2030.

KPI
Percentage of sustainable products
FY2020
69%
Japan
74%
Overseas
56%
Mainland China
49%
Asia
50%
America
70%
Europe
83%
FY2021
73%
Japan
80%
Overseas
61%
Mainland China
56%
Asia
54%
America
73%
Europe
84%
FY2022
78%
Japan
85%
Overseas
70%