Press releases

Paradiso Pure.Living in the Dolomites gives guests the opportunity to experience sustainability through all the senses. The hygiene concept perfectly complements its elegant, serene ambience. Paradiso Pure.Living recently opened in the Dolomites, giving guests the opportunity to experience sustainability through all of their senses – with the best possible hygiene for added comfort. Featuring exclusive furnishings and natural materials, Paradiso Pure.Living hotel is a veritable paradise on earth. It is located in the heart of the Seiser Alm, the largest high altitude Alpine meadow in Europe at over 2,000 metres above sea level. The recently opened Paradiso Pure.Living advertises itself as “the first vegetarian hotel in the Dolomites”. The elegant inn with an idyllic location in South Tyrol celebrates sustainability in every aspect – from its construction and focus on conserving resources to its furnishings and food selections. In addition to the strong focus on hygiene, sustainability also plays a major role in TOTO’s philosophy as a company. For decades now, TOTO has been developing innovative technologies that conserve resources and respect the environment. The 41 rooms of this elegant inn are bright and bathed in light, featuring high-quality furniture and natural materials. The bathrooms exude a sense of peace and harmony where guests can enjoy the cleanliness and comfort provided by the shower toilets. For Alexander Spögler, founder and Managing Director of Paradiso Pure.Living, it was especially important that the bathrooms in his hotel be equipped with shower toilets from TOTO. People feel reassured by intensified efforts to provide increased protection against infection, but these don’t necessarily help to improve their well-being. Paradiso Pure.Living has created bathrooms that are very hygienic while still conveying a feeling of luxury and wellness. To highlight an innovative hygiene technology in TOTO shower toilets: The rimless toilet bowl and extremely efficient TORNADO FLUSH technology prevent aerosol particles from forming in the bathroom. These tiny droplets float through the air, spreading viruses and germs. Alexander Spögler is thrilled to be able to pamper his guests even in this current situation. “It is especially important to our guests that they can relax and regenerate, explore nature, eat healthy food and forget all of the stresses that have dominated our lives over the last several months. This is why TOTO plays such an important role in our hotel’s sustainability concept,” explained the passionate hotelier. The hygiene measures needed in the current coronavirus pandemic pose an unexpected challenge – but shouldn’t negatively impact the well-being of hotel guests. Paradiso Pure.Living is well-prepared: Guests enjoy the comforts of TOTO shower toilets while receiving the highest protection against infection – a discreet and upscale solution. The bathroom design uses understated colours to create pure, clean and harmonious spaces. The bathrooms feature exclusive shower toilets from Japanese bathroom manufacturer TOTO, known for products that exemplify the perfect balance of aesthetics, functionality and hygiene. Due to the coronavirus pandemic, hygiene is considered especially critical in hotels today – and it is essential to take the necessary precautions. TOTO’s shower toilets are fulfilling this purpose in the hotel’s bathrooms. Featuring exclusive furnishings and natural materials, Paradiso Pure.Living hotel is a veritable paradise on earth. It is located in the heart of the Seiser Alm, the largest high altitude Alpine meadow in Europe at over 2,000 metres above sea level. Nestled in the picturesque landscape of South Tyrol, it opened in 2019 as the first vegetarian hotel in the Dolomites. The hotel philosophy celebrates a connection to nature, conscious living and sustainability. Nestled in the picturesque landscape of South Tyrol, it opened in 2019 as the first vegetarian hotel in the Dolomites. The hotel philosophy celebrates a connection to nature, conscious living and sustainability.